NewInsight: Why is candy so expensive this Halloween?

Trick or treat: candy prices are rising twice as fast as inflation

From Dec 1997 to Dec 2022, US candy prices rose 84%, the same as all consumer prices. Since then candy is up 25%, against 14% for all prices.

Candy against all prices since 2019

Percent change since Aug 2019.

Up to and including Sep 2026

Candy prices each year

Change in candy prices over twelve months to September, against all consumer prices.

Up to and including Sep 2026

September against the September before, newest first. Candy rose faster than all prices in 14 of 28 years.

  1. 2026+7.7%, all prices +3.7%
  2. 2025+9.8%, all prices +3.0%
  3. 2024+0.3%, all prices +2.4%
  4. 2023+7.5%, all prices +3.7%
  5. 2022+13.1%, all prices +8.2%
  6. 2021+2.0%, all prices +5.4%
  7. 2020+2.3%, all prices +1.4%
  8. 2019+4.4%, all prices +1.7%
  9. 2018+1.2%, all prices +2.3%
  10. 2017−1.4%, all prices +2.2%
  11. 2016−0.4%, all prices +1.5%
  12. 2015+4.1%, all prices −0.0%

Bars are candy and chewing gum. The dashed mark on each row is all consumer prices over the same twelve months.

Showing 12 of 28

About the data

  • Delayed cocoa shock. Cocoa prices hit a record in December 2024 and have since fallen by more than half. Makers like Hershey buy 3 to 24 months ahead, so those record costs still feed into 2026 prices, after increases of more than 10% in late 2025.
  • Protected US sugar. World sugar is well below its peak, but US import limits keep US sugar near its record: $1.02 a pound in September 2026.
  • Real price rises, not trading up. BLS prices the same products every month and adjusts for smaller packs. The rise is not people buying pricier brands; the same candy costs more.
  • Candy is the BLS consumer price index for candy and chewing gum, all prices the index for all items, both not seasonally adjusted.